Social Media platforms offer enormous opportunities for growth and expansion for countless businesses of all types and sizes. Each forum has a lot to offer for different companies. You need to be present and active on all platforms to gain proper attraction from your target audience.
Luckily, you don’t have to do everything manually to benefit from social media’s potential. Modern technology allows you to make the most of these platforms, using innovative software to collect essential data about your business performance and reputation over the web. This is where a powerful social listening tool can step in.
TikTok is one of the most popular social media tools. In 2024, It was one of the most downloaded applications on all smart devices. Last year alone, the number of TikTok downloads exceeded 600 million.
So, you want to use this platform for the good of your brand. To make the most of TikTok, you will not need any random monitoring or listening tool; you will find one that integrates with the platform. This way, you can keep up with everything related to your business there.
Why are TikTok monitoring tools important for your business?
Since TikTok has a broad base of users across the globe, you will need to reach them and introduce your products and services to them. An efficient monitoring tool will let you address your existing or new clients through its dashboard. In addition to performing the essential monitoring and listening functions, the tool will allow you notice a trend on TikTok. This way, you can use these trends to gain more spread for your brand. Also, you can get insights on TikTok influencers who can help spread your brand message.
1. SentiOne
SentiOne is one of the newest yet most versatile monitoring and listening tools for social media apps and websites. The tool can track your brand mentions and every bit of discussion about your business. In addition to collecting mentions data, the tool analyzes the nature and users behind it. This way, you will know precisely how internet users feel about your brand. SentiOne’s dashboard lets you make the most of your customer support services.
Your support team can talk to users instantly through the same dashboard. So, you can contact anyone in need of you on TikTok, Facebook, LinkedIn, and many other social platforms without delay.
For TikTok monitoring, SentiOne collects data from users’ comments, relevant hashtags, and even descriptions of uploaded videos. Anything on TikTok with your brand name or chosen keywords will be detected and turned into valuable data. This data can later be turned into analytic reports that help you take proper actions in interacting with your audience.
You will also be notified whenever there is a new business trend or an unexpected increase in mentions or relevant hashtags. This way, you can efficiently become a part of the conversation. You will also be ready to defend your brand in case of plague attacks.
2. Brand24
It is a social monitoring tool with efficient performance and a decent reputation. It has advanced features that make tracking social platforms reliable and useful. The tool is integrated with numerous social platforms, including the sensationally popular TikTok.
In addition to the well-known social apps, the tool detects mentions from web blogs, user forums, and broadcasts. If you want to use Brand24 for your TikTok monitoring, you will get in-depth knowledge of your brand mentions on the app. Also, you will analyze the volume of posts reached and interactions. You will also learn more about viral trends and hashtags so you can participate and get more attention.
3. Pentos
Pentos is another efficient tool that can help your TikTok presence. The tools allow you to see analytic reports and statistics about your mentions. Also, you can have insight into brand conversations and business hashtags. You can also manage your multiple social pages on different apps through Pentos’s dashboard. Pento’s interface is simple to understand and easy to use.
Users can modify the tool’s layout and visual features based on their preferences. The price packages of Pentos plans vary according to your financial readiness. There are 4 different plans which can fit everyone’s budget. For instance, the starter’s package costs $29 per month. As you go higher with the price, the features will increase.
4. Iconosquare
It is a new monitoring tool that has a lot to offer. It allows you to track your social media progress and performance. The tool works just fine on Twitter, TikTok, and LinkedIn. On each of these platforms, you can monitor your posts’ reach and your audience’s response to your content. You will receive alerts and notifications whenever there is a conversation about your business.
In case your brand gets attacked on these platforms, you can act fast and advocate your business through your social media team. The platform comes with a free trial for a month. Its pro plan costs $49 per month. In addition to present analytics, you will also have access to past metrics and charts. Remember that you can track and analyze your competition and your business industry.
5. Socialinsider
This tool can be helpful if you are looking for reliable data about your social presence. The dashboard will give you solid reports and analytic charts explaining your brand mentions and industry trends. This software can collect data from social platforms such as Twitter, LinkedIn, Instagram, Facebook, and others. Among the data offered by Socialinsider, you will get post-reach and engagement reports.
Also, you will see profile views, content clicks, and shares. The tool gives you insights on TikTok influencers who can be useful for promoting your brand. Socialinsider offers a free version for 2 weeks, and its basic package starts at $83.